Frontline Managers: The Critical Link Between Good and Great Companies

frontline managers

So, if managers are the critical link, then why isn’t their development more heavily invested in? In the February 2014 article, “Frontline Managers: Are They Given the Leadership Tools to Succeed? Harvard Business Review Analytical Services,” a survey was conducted about the role of frontline managers to understand the importance of managers to organizational success, to what extent managerial effectiveness impacts business performance, and whether managers are given enough support and leadership development to optimally fulfill their roles and responsibilities. The results showed 77% of frontline managers are important in helping their organization reach its business goals, yet only 12% said their organization currently invests sufficiently in management development.

This is where coaching comes in. Coaching should no longer be reserved for the executive suite; it should be offered to performing and top talent managers too. Managers hold a tremendous amount of institutional knowledge, and their knowledge and function is a critical position. The replacement of a performing manager can cost a company thousands of dollars in acquisition costs and loss of institutional knowledge, not to mention the impact on morale, productivity, and results.

If your company does not offer coaching to its management population, ask yourself why not? Has it always been reserved for the top executives?  Or has it not been thought of?  Ask yourself, what is the risk of exploring such a program and perhaps giving it a try?